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    Exam 3: Customer Relationship Management Strategies for Business Markets
  5. Question
    The Belief by a Partner That an Ongoing Relationship Is
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The Belief by a Partner That an Ongoing Relationship Is

Question 55

Question 55

Multiple Choice

The belief by a partner that an ongoing relationship is so important that it deserves maximum effort to maintain it is referred to as:


A) trust.
B) solidarity.
C) relationship commitment.
D) a strategic alliance.
E) interfirm cooperation.

Correct Answer:

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