Which of the Following Statements Concerning Business Market Segmentation Is(are)true

Multiple Choice

Which of the following statements concerning business market segmentation is(are) true?

A) The decision to enter a particular market segment carries with it significant long-term resource commitments for the industrial firm.
B) In evaluating alternative bases for segmentation,the marketer is attempting to identify good predictors of differences in buyer behavior.
C) Segmentation decisions can be reversed more easily in the business market than in the consumer market.
D) all of the above
E) (a) and (b) only