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    Exam 4: Segmenting the Business Market and Estimating Segment Demand
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    The Classification of Customers on a Continuum Range from Nonuser
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The Classification of Customers on a Continuum Range from Nonuser

Question 38

Question 38

Multiple Choice

The classification of customers on a continuum range from nonuser to heavy user is an example of:


A) macro level segmentation.
B) micro level segmentation.
C) product application segmentation.
D) "value in use" segmentation
E) none of the above.

Correct Answer:

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