Multiple Choice
The summary phase of a media plan focuses on justification that includes:
A) measuring results against ad goals.
B) measuring budgetary objectives against placements.
C) measuring national demographics against your target audience.
D) measuring the value of a good product demonstration.
E) measuring the significance.
Correct Answer:

Verified
Correct Answer:
Verified
Q13: While determining the exact contribution advertising makes
Q14: What are two areas of disagreement about
Q15: By combining various media, a cell phone
Q16: A schedule for purchase of space in
Q17: Claritas Corporation developed an innovative method of
Q19: _, or coverage, it is one of
Q20: In a CPM approach to comparing what
Q21: Of the four primary elements that a
Q22: GM's placement of a Chevy Camara in
Q23: Unbundling has given media executives a primary