True/False
In a CPM approach to comparing what one media vehicle may deliver over another vehicle, we can substitute the number of subscribers or viewers in one demographic category for total circulation to arrive at a more accurate picture of the cost to reach a specific target market.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q15: By combining various media, a cell phone
Q16: A schedule for purchase of space in
Q17: Claritas Corporation developed an innovative method of
Q18: The summary phase of a media plan
Q19: _, or coverage, it is one of
Q21: Of the four primary elements that a
Q22: GM's placement of a Chevy Camara in
Q23: Unbundling has given media executives a primary
Q24: In dealing with specialized media, media planners
Q25: The need for product demonstration or use