If Newspapers Are to Compete with Other Media They Must

Multiple Choice

If newspapers are to compete with other media they must do all of the following EXCEPT:

A) refrain from spending money on Web sites.
B) continue to keep editors and reporters free from influence by the marketing department.
C) introduce special sections that appeal to segments of readers who have been difficult to attract.
D) focus on maintaining circulation numbers.
E) aggressively seek national advertising dollars.