Multiple Choice
Which of the following is a way to achieve total market coverage (TMC) ?
A) a weekly supplement delivered to nonsubscribers and filled with mostly advertisements
B) monthly delivery of the newspaper at a reduced price to all households
C) publishing an entire daily newspaper on the Web at no charge
D) delivering newspaper-supported direct mail to all subscribers
E) offering free copies of the paper in grocery stores
Correct Answer:
Verified
Correct Answer:
Verified
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