Multiple Choice
Major issues that newspaper executives must confront regarding preprinted inserts include:
A) the newspaper is more than an advertising delivery system for them.
B) they are more profitable than ROP advertising.
C) shrinking of the news hole.
D) changing the newspaper's character from an advertising to an information medium.
E) expansion of the news hole.
Correct Answer:
Verified
Correct Answer:
Verified
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