Multiple Choice
In response to direct mail, newspapers started to offer advertisers the opportunity to have their advertising delivered with the paper to specific zip codes. These are:
A) circular inserts.
B) preprinted inserts.
C) zoned ROP inserts.
D) zipped distribution inserts.
E) zoned distribution preprints.
Correct Answer:
Verified
Correct Answer:
Verified
Q50: According to the Newspaper Association of American,
Q51: Advertising NOT categorized as classified is called:<br>A)display.<br>B)local.<br>C)open.<br>D)national.<br>E)banner.
Q52: A major concern of media buyers in
Q53: For newspapers, advertising rate cards do all
Q54: This allows national advertisers to purchase space
Q56: Describe the role of weeklies in the
Q57: List and discuss the changes in the
Q58: When national advertisers think of media for
Q59: The _ system was developed by national
Q60: Explain what cooperative advertising is and the