For Newspapers, Advertising Rate Cards Do All of the Following

Multiple Choice

For newspapers, advertising rate cards do all of the following EXCEPT:

A) serve as the starting point for negotiation.
B) help newspapers somewhat avoid the type rate negotiation conducted by other media.
C) offer options that allow newspapers to accommodate advertisers with flexible rates.
D) be created for a number of categories of advertisers.
E) offer frequent advertisers value-added options.