The Fact That Procter & Gamble, the Top Magazine Advertiser

Multiple Choice

The fact that Procter & Gamble, the top magazine advertiser in 2008, accounted for about 4% of total advertising revenue in consumer magazines indicates that:

A) marketing costs have increased.
B) postage rates are higher.
C) distribution costs are greater.
D) concentration of advertisers continues.
E) discounting continues to grow.