Multiple Choice
Magazines enjoy a unique position in advertising media for all of the following reasons EXCEPT:
A) have a long life.
B) are portable.
C) are passed along to other readers.
D) handle breaking news.
E) can be viewed as reference materials, kept, and reviewed.
Correct Answer:
Verified
Correct Answer:
Verified
Q12: Describe how size, color, placement, and format
Q13: The fact that Procter & Gamble, the
Q14: By offering regional and/or demographic editions, a
Q15: When magazine readers indicate they save their
Q16: In order to compete better with other
Q18: The most common and oldest partial-run edition
Q19: The costs of gaining and maintaining readers
Q20: Which of the following is NOT true
Q21: For magazines, _ is the paid circulation;
Q22: The Audit Bureau of Circulation (ABC)uses "white