Multiple Choice
When magazine readers indicate they save their copies and refer to them later, or that they often read magazines in a doctor's office, which magazine characteristic is demonstrated?
A) long life and creative options
B) durability
C) engagement
D) audience selectivity
E) intangibility
Correct Answer:
Verified
Correct Answer:
Verified
Q10: Which is NOT a characteristic of nineteenth-century
Q11: What became a major force in business
Q12: Describe how size, color, placement, and format
Q13: The fact that Procter & Gamble, the
Q14: By offering regional and/or demographic editions, a
Q16: In order to compete better with other
Q17: Magazines enjoy a unique position in advertising
Q18: The most common and oldest partial-run edition
Q19: The costs of gaining and maintaining readers
Q20: Which of the following is NOT true