Which of the Following Is NOT True About Ad Design

Multiple Choice

Which of the following is NOT true about ad design and placement in a magazine?

A) Type style and font size can significantly increase readership.
B) Covers are the most expensive positions in most magazines.
C) Four-color ads are worth the additional cost in terms of attention and readership.
D) Two-color ads fail to add to reader attention levels and are not worth the additional expense.
E) Position doesn't add value to an advertisement.