The Key to CRM and to Fully Utilizing the Benefits

Multiple Choice

The key to CRM and to fully utilizing the benefits of database marketing is:

A) inexpensive handling of consumer requests for basic information.
B) maintaining personal contacts that customers say they like.
C) building models of behavior in order to avoid having to deal with customers directly.
D) providing information that allows a company to maintain customer loyalty and profitability.
E) having service representatives to help on a 24-hour basis.