True/False
Based on the authors' observations, it's fair to say advertising is not about rules but rather about principles or guidelines and even breaking the rules and taking risks in order to communicate.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q75: Compare and contrast reductive and expansive messages.
Q76: Ron Huey of Huey+Partners observed that great
Q77: Which order do most ads follow?<br>A)spelling out
Q78: If you create copy that takes something
Q79: To address the increasing power of the
Q81: In the presentation of an ad, the
Q82: Discuss storytelling and its role in advertising,
Q83: According to Ogilvy & Mather, great advertising,
Q84: All humans are born with which of
Q85: When Procter & Gamble uses direct mail