To Address the Increasing Power of the Media Audience to "Turn

Multiple Choice

To address the increasing power of the media audience to "turn us off" and to appeal to their aspirations, the advertising message must be:

A) emotional with no sense of concern for the intellectual.
B) compelling and necessary.
C) intellectual with no sense of concern for the emotional.
D) composed of gut level graphics with strong copy.
E) balance power and recognition.