Multiple Choice
Which order do most ads follow?
A) spelling out of promise, promise of benefit, proof of claim, amplification of story, and action to take
B) amplification of story, promise of benefit, spelling out of promise, proof of claim, and action to take
C) promise of benefit, spelling out of promise, amplification of story, proof of claim, and action to take
D) emotional appeal, promise of benefit, amplification of need, proof of benefit, appeal to action.
E) action to take, promise of benefit, spelling out of promise, amplification of story, proof of claim
Correct Answer:

Verified
Correct Answer:
Verified
Q72: The following are all characteristic of a
Q73: If the advertising in women's publications are
Q74: _ is determined by the positioning of
Q75: Compare and contrast reductive and expansive messages.
Q76: Ron Huey of Huey+Partners observed that great
Q78: If you create copy that takes something
Q79: To address the increasing power of the
Q80: Based on the authors' observations, it's fair
Q81: In the presentation of an ad, the
Q82: Discuss storytelling and its role in advertising,