It Is Often Stated That While ________ Determine Consumers' Need

Multiple Choice

It is often stated that while ________ determine consumers' need for products and the ability to buy them,________ and consumers' values explain buyers' purchase decisions and the choices they make within the buying options available to them.

A) benefit segmentation; demographics
B) demographics; psychographics
C) psychographics; benefit segmentation
D) psychographics; demographics
E) benefit segmentation; psychographics