Solved

When Segments Evolve in Such a Way That They No

Question 58

Multiple Choice

When segments evolve in such a way that they no longer warrant individually designed marketing programs,research aimed at discovering a more generic need or consumer characteristic applicable to the members of two or more segments can be undertaken to facilitate ________.


A) mass marketing
B) target marketing
C) countersegmentation
D) market segmentation
E) microsegmentation

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q47: Another term for psychographic characteristics is _.<br>A)

Q54: Consumer innovators tend to be brand loyal.

Q55: The _ of a product or service

Q55: MUSEUM MINI CASE: Central City Art Museum

Q56: Describe the advantages and disadvantages of a

Q57: Differentiated marketing is a highly appropriate segmentation

Q59: The _ is a composite variable based

Q61: It is often stated that while _

Q62: In reference to consumer characteristics,_ stem from

Q63: In the VALS typology,thinkers are motivated by