Multiple Choice
In the VALS typology,makers are motivated by self-expression and tend to have low resources.They choose hands-on constructive activities and spend leisure time with family and close friends.This segment tends to prefer ________.
A) familiar products and established brands
B) value over luxury, and tend to buy basic products
C) products that offer durability, functionality, and value
D) products that reflect cultivated tastes for upscale niche products and services
E) premium products that demonstrate success to their peers
Correct Answer:

Verified
Correct Answer:
Verified
Q24: _ implies a hierarchy in which individuals
Q84: _ segmentation differentiates among heavy users, medium
Q97: Catering to the distinct needs of consumers
Q98: In the VALS typology,achievers are motivated by
Q99: CRUISE MINI CASE: Sunshine Cruise Lines is
Q100: Trends in the markets,such as shifts in
Q101: In the VALS typology,_ are motivated by
Q104: Campbell's Soup has divided the domestic market
Q106: Some marketers target consumers who show no
Q107: Consumers' characteristics can be classed as either