Some Marketers Target Consumers Who Show No Brand Loyalty in the Belief

Multiple Choice

Some marketers target consumers who show no brand loyalty in the belief that they represent greater market potential than consumers who are brand loyal.Consumer innovators,often a prime target for new products,________.

A) tend not to be brand loyal
B) tend to be resistant to change
C) tend to have very limited resources
D) tend to be highly brand loyal
E) tend to be risk averse