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Campbell's Soup Has Divided the Domestic Market into More Than

Question 104

Multiple Choice

Campbell's Soup has divided the domestic market into more than 20 regions,each with its own sales managers that develop specific advertising and promotional campaigns geared to local market needs and conditions.This is an example of ________.


A) microtargeting
B) mass marketing
C) ideal targeting
D) counter segmentation
E) hyper-segmentation

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