Some Marketers Target Consumers Who Show No Brand Loyalty in the Belief

Multiple Choice

Some marketers target consumers who show no brand loyalty in the belief that they represent greater market potential than consumers who are brand loyal.When shopping and evaluating prices and discounts,switchers are more likely to respond to ________ than other segments.

A) email marketing messages
B) televised marketing messages
C) coupons and price cuts
D) word-of-mouth and buzz marketing
E) point-of-sale displays