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  3. Study Set
    Consumer Behavior Study Set 4
  4. Exam
    Exam 3: Market Segmentation and Strategic Targeting
  5. Question
    One Advantage of Segmented Marketing Is That It Costs Less
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One Advantage of Segmented Marketing Is That It Costs Less

Question 7

Question 7

True/False

One advantage of segmented marketing is that it costs less in terms of advertising campaign costs and production costs of a standardized product.

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