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  2. Topic
    Business
  3. Study Set
    Consumer Behavior Study Set 4
  4. Exam
    Exam 3: Market Segmentation and Strategic Targeting
  5. Question
    ________ Represent Unfilled Consumer Needs and Can Be Used to Develop
Solved

________ Represent Unfilled Consumer Needs and Can Be Used to Develop

Question 6

Question 6

Multiple Choice

________ represent unfilled consumer needs and can be used to develop a positioning approach.


A) Usage rates
B) Usage situations
C) Psychographics
D) Sought benefits
E) Social class

Correct Answer:

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