Of the Indicators Marketers Have Used to Determine Who Is

Multiple Choice

Of the indicators marketers have used to determine who is Hispanic,________ and ________ indicators are particularly appealing,because they permit consumers to define or label themselves.

A) Spanish surname; country of origin
B) self-identification; Spanish spoken at home
C) Spanish surname; degree of identification
D) country of family ancestry; Spanish surname
E) self-identification; degree of identification