Question 1

In contrast to other American population segments,Hispanic Americans are ________.

Accepted Answer

A)  more religious 
B)  more populous 
C)  more patriotic 
D)  younger 
E)  more highly educated

Question 2

There are more Internet users over 50 than there are under 20 years of age.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is true of African Americans' in relation to marketing and media?

Accepted Answer

A)  African American adults tend to place a great deal of trust in African American-centric media. 
B)  Major advertisers targeting the African American market find specialized agencies to provide no benefit over general advertising agencies. 
C)  Personal grooming and food products targeted to African Americans are best advertised through mass media. 
D)  African Americans typically spend less time watching television than Caucasians. 
E)  Few African Americans believe that most advertising is targeted to white people.

Question 4

Protestant denominations,Roman Catholicism,and Judaism are the principal organized subcultures based on ________.

Accepted Answer

A)  nationality 
B)  religion 
C)  age 
D)  gender 
E)  geographic location

Question 5

SMITH MINI CASE: Carl Smith is a 37 year-old, Baptist, African American living in Louisiana.He frequently shops at Pinkerton's for items like toothpaste and hair-care products.Pinkerton's is a large store that sells a wide range of products, from jewelry to groceries to lawn mowers.Carl recently received direct-mail advertising from a Pinkerton's urging him to purchase his holiday decorations before the season rush starts.
-In the SMITH MINI CASE,which of the following things can Pinkerton's do to attract more African American consumers?

Accepted Answer

A)  sell more generic products 
B)  give back to the Black Community 
C)  eliminate the grocery section of the store 
D)  expand the selection of clothing and jewelry on sale 
E)  advertise in Spanish

Question 6

In American society,competitiveness and talkativeness were considered traditional masculine traits.

Accepted Answer

A) True 
 B)False

Question 7

Most Asian Americans live in ________.

Accepted Answer

A)  Chinatowns 
B)  downtowns. 
C)  the suburbs 
D)  apartments 
E)  rural areas

Question 8

GROCERY STORE MINI CASE: SuperMart Groceries is interested in drawing in Hispanic consumers in order to capitalize on the sizeable Hispanic population in communities surrounding its stores.SuperMarts in communities with an appreciable Hispanic population have begun stocking authentic Hispanic ingredients, hired bi-lingual managerial staff, and begun employing a higher proportion of Hispanics in high-visibility sales clerk positions.SuperMart has also begun an advertising campaign portraying SuperMart as providing the same products offered at more traditional Hispanic grocery shopping venues, with the benefit of lower prices and a much wider selection of products.
-In the GROCERY STORE MINI CASE,which of the following is most likely to appeal to Hispanics?

Accepted Answer

A)  the availability of store-name or unknown brands 
B)  large, impersonal SuperMart grocery stores 
C)  the wide selection of frozen and prepared items offered at SuperMart 
D)  cents-off coupons on well-known brands 
E)  a store lay-out geared toward impulse buyers

Question 9

Also known as "echo boomers" and the "millennium generation," members of the ________ subculture were born between the years 1977 and 1994.

Accepted Answer

A)  Generation Y 
B)  Twixter 
C)  Generation X 
D)  Baby Boomer 
E)  Seniors

Question 10

Of the indicators marketers have used to determine who is Hispanic,________ and ________ indicators are particularly appealing,because they permit consumers to define or label themselves.

Accepted Answer

A)  Spanish surname; country of origin 
B)  self-identification; Spanish spoken at home 
C)  Spanish surname; degree of identification 
D)  country of family ancestry; Spanish surname 
E)  self-identification; degree of identification

Question 11

Commonly,consumer behavior is directly affected by religion in terms of products that are symbolically and ritualistically associated with the celebration of various religious holidays.

Accepted Answer

A) True 
 B)False

Question 12

Jews consume the majority of Kosher food.

Accepted Answer

A) True 
 B)False

Question 13

SMITH MINI CASE: Carl Smith is a 37 year-old, Baptist, African American living in Louisiana.He frequently shops at Pinkerton's for items like toothpaste and hair-care products.Pinkerton's is a large store that sells a wide range of products, from jewelry to groceries to lawn mowers.Carl recently received direct-mail advertising from a Pinkerton's urging him to purchase his holiday decorations before the season rush starts.
-In the SMITH MINI CASE,if Pinkerton's chose to send direct mail with different product features to different consumers based on the region of the country,Pinkerton's would be segmenting on the basis of ________ subculture.

Accepted Answer

A)  racial 
B)  geographic 
C)  ethnic 
D)  religious 
E)  age

Question 14

The cultural profile of a society or nation is a composite of two distinct elements.Identify these elements and give examples of how they pertain to American society.

Accepted Answer

The answer of The cultural profile of a society or...

Question 15

Older models tend to be underrepresented in advertisements or are often shown as being infirm or feeble.

Accepted Answer

A) True 
 B)False

Question 16

In relation to the Internet,________.

Accepted Answer

A)  those over 55 are more likely than the average adult to use the Internet to purchase books, stocks, and computer equipment 
B)  the majority of seniors are currently using the internet. 
C)  there are more Internet users under the age of 20 than over the age of 50 
D)  there is an inverse relationship between the amount of time an older adult spends on the Internet and the difficulty he or she experiences in leaving the house 
E)  the majority of seniors on the Internet are accessing chat rooms

Question 17

SMITH MINI CASE: Carl Smith is a 37 year-old, Baptist, African American living in Louisiana.He frequently shops at Pinkerton's for items like toothpaste and hair-care products.Pinkerton's is a large store that sells a wide range of products, from jewelry to groceries to lawn mowers.Carl recently received direct-mail advertising from a Pinkerton's urging him to purchase his holiday decorations before the season rush starts.
-In the SMITH MINI CASE,the best way for Pinkerton's to advertise to Carl is through ________.

Accepted Answer

A)  mainstream radio 
B)  television directed specifically toward African Americans 
C)  main stream television 
D)  mainstream magazines 
E)  radio directed specifically toward African Americans

Question 18

Nationality,religion,race,and age are examples of sociocultural and demographic variables upon which ________ are based.

Accepted Answer

A)  societal analysis 
B)  cross national cultural analysis 
C)  societal classifications 
D)  subcultural divisions 
E)  cultural classifications

Question 19

The majority of Hispanic Americans speak only Spanish.

Accepted Answer

A) True 
 B)False

Question 20

The subculture that is furthest from being homogeneous is the ________ subculture.

Accepted Answer

A)  African American 
B)  Hispanic American 
C)  Asian American 
D)  Mexican American 
E)  Pacific Islander

Exam 12: Subcultures and Consumer Behavior

In contrast to other American population segments,Hispanic Americans are ________.

There are more Internet users over 50 than there are under 20 years of age.

Which of the following is true of African Americans' in relation to marketing and media?

Protestant denominations,Roman Catholicism,and Judaism are the principal organized subcultures based on ________.

In American society,competitiveness and talkativeness were considered traditional masculine traits.

Most Asian Americans live in ________.

Also known as "echo boomers" and the "millennium generation," members of the ________ subculture were born between the years 1977 and 1994.

Of the indicators marketers have used to determine who is Hispanic, and indicators are particularly appealing,because they permit consumers to define or label themselves.

Commonly,consumer behavior is directly affected by religion in terms of products that are symbolically and ritualistically associated with the celebration of various religious holidays.

Jews consume the majority of Kosher food.

The cultural profile of a society or nation is a composite of two distinct elements.Identify these elements and give examples of how they pertain to American society.

Older models tend to be underrepresented in advertisements or are often shown as being infirm or feeble.

In relation to the Internet,________.

Nationality,religion,race,and age are examples of sociocultural and demographic variables upon which ________ are based.

The majority of Hispanic Americans speak only Spanish.

The subculture that is furthest from being homogeneous is the ________ subculture.