SMITH MINI CASE: Carl Smith Is a 37 Year-Old, Baptist

Multiple Choice

SMITH MINI CASE: Carl Smith is a 37 year-old, Baptist, African American living in Louisiana.He frequently shops at Pinkerton's for items like toothpaste and hair-care products.Pinkerton's is a large store that sells a wide range of products, from jewelry to groceries to lawn mowers.Carl recently received direct-mail advertising from a Pinkerton's urging him to purchase his holiday decorations before the season rush starts.
-In the SMITH MINI CASE,which of the following things can Pinkerton's do to attract more African American consumers?

A) sell more generic products
B) give back to the Black Community
C) eliminate the grocery section of the store
D) expand the selection of clothing and jewelry on sale
E) advertise in Spanish