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  3. Study Set
    Consumer Behavior Study Set 4
  4. Exam
    Exam 14: Consumers and the Diffusion of Innovations
  5. Question
    The Process of ________ Is Concerned with How Innovations Spread
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The Process of ________ Is Concerned with How Innovations Spread

Question 69

Question 69

Multiple Choice

The process of ________ is concerned with how innovations spread.


A) innovation
B) adoption
C) success
D) diffusion
E) influence

Correct Answer:

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