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  3. Study Set
    Consumer Behavior Study Set 4
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    Exam 14: Consumers and the Diffusion of Innovations
  5. Question
    The Overlap of Innovativeness Across Product Categories Seems to Be
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The Overlap of Innovativeness Across Product Categories Seems to Be

Question 68

Question 68

True/False

The overlap of innovativeness across product categories seems to be limited to product categories that are closely related to the same basic interest area.

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