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  3. Study Set
    Consumer Behavior Study Set 4
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    Exam 14: Consumers and the Diffusion of Innovations
  5. Question
    The Ease with Which a Product's Benefits or Attributes Can
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The Ease with Which a Product's Benefits or Attributes Can

Question 3

Question 3

Multiple Choice

The ease with which a product's benefits or attributes can be observed,imagined,or described to potential consumers is the product's ________.


A) relative advantage
B) compatibility
C) complexity
D) trialability
E) observability

Correct Answer:

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