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    Consumer Behavior Study Set 4
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    Exam 15: Consumer Decision Making and Beyond
  5. Question
    Research Indicates That Consumers Today Are Less Loyal Than in the Past.Identify
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Research Indicates That Consumers Today Are Less Loyal Than in the Past.Identify

Question 28

Question 28

Essay

Research indicates that consumers today are less loyal than in the past.Identify the six major forces at work in this trend.

Correct Answer:

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.the abundance of choice
.availability o...

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