Multiple Choice
Which of the following is not one of the basic distribution decisions that most firms must address?
A) Which individual should be chosen as channel manager
B) The role distribution should play in the firm's overall objectives and strategies
C) The role distribution should play in the marketing mix
D) How the firm's channels should be designed to achieve its distribution objectives
E) How channel member performance can be evaluated
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Generally the greater the degree of distribution
Q2: The dynamic nature of channel management effectively
Q4: _ is,the broad principles by which the
Q5: Payment by the manufacturer for obtaining space
Q6: From the perspective of _,channel members are
Q7: After the channel has been designed,the channel
Q8: A well positioned channel:<br>A) Means the channel
Q9: Which of the following is not a
Q10: The most fundamental distribution decision of all
Q11: Channel strategy may be of more importance