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    Exam 5: Marketing Analytics: Welcome to the Era of Big Data
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    Companies Are Most Likely to Use Data Mining Results Identifying
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Companies Are Most Likely to Use Data Mining Results Identifying

Question 150

Question 150

Multiple Choice

Companies are most likely to use data mining results identifying unprofitable customers for ________.


A) customer retention
B) customer loyalty
C) customer acquisition
D) customer abandonment
E) market basket analysis

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