Starting in February and Ending Sometime in Late April,department Stores

Multiple Choice

Starting in February and ending sometime in late April,department stores promote the fact that they stock a wide range of formal attire for high school proms.The dresses and tuxedoes are available year-round,but the heaviest promotion of these products occurs in spring,when most proms are held.This spring promotion to high school students is based primarily on ________.

A) social class
B) psychographics
C) lifestyle
D) usage occasion
E) geodemography