Multiple Choice
Your new employer has asked you,as a new marketing graduate,to identify a group of potential customers who might respond in a similar way to a given set of marketing efforts.You have been asked to identify a(n) ________.
A) market segment
B) target market
C) market strategy
D) market
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Geographic variables remain a significant factor in
Q2: The division of buyers into groups based
Q3: The first step of the segmentation process
Q4: Market segmentation is based on either benefits
Q6: The importance of demographic variables in market
Q7: Which of the following is a micro
Q8: A benefits-sought segmentation is based on _
Q9: Which of the following criteria is it
Q10: Which type of segmentation is most related
Q11: Why have geographic variables become less important