Multiple Choice
The importance of demographic variables in market segmentation has declined in recent years because such variables ________.
A) cannot be quantified accurately
B) change as markets become global
C) fail to predict consumer behavior
D) require sophisticated market research methods
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Geographic variables remain a significant factor in
Q2: The division of buyers into groups based
Q3: The first step of the segmentation process
Q4: Market segmentation is based on either benefits
Q5: Your new employer has asked you,as a
Q7: Which of the following is a micro
Q8: A benefits-sought segmentation is based on _
Q9: Which of the following criteria is it
Q10: Which type of segmentation is most related
Q11: Why have geographic variables become less important