Multiple Choice
The division of buyers into groups based on lifestyle,class,or personality characteristics is ________ segmentation.
A) psychographic
B) demographic
C) behavioral
D) needs
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q1: Geographic variables remain a significant factor in
Q3: The first step of the segmentation process
Q4: Market segmentation is based on either benefits
Q5: Your new employer has asked you,as a
Q6: The importance of demographic variables in market
Q7: Which of the following is a micro
Q8: A benefits-sought segmentation is based on _
Q9: Which of the following criteria is it
Q10: Which type of segmentation is most related
Q11: Why have geographic variables become less important