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  2. Topic
    Business
  3. Study Set
    Strategic Marketing Study Set 1
  4. Exam
    Exam 21: Note : Market Segmentation
  5. Question
    The Division of Buyers into Groups Based on Lifestyle,class,or Personality
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The Division of Buyers into Groups Based on Lifestyle,class,or Personality

Question 2

Question 2

Multiple Choice

The division of buyers into groups based on lifestyle,class,or personality characteristics is ________ segmentation.


A) psychographic
B) demographic
C) behavioral
D) needs

Correct Answer:

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