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    Business
  3. Study Set
    Strategic Marketing Study Set 1
  4. Exam
    Exam 21: Note : Market Segmentation
  5. Question
    A Marketer in the Process of Segmenting a B2B Market
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A Marketer in the Process of Segmenting a B2B Market

Question 12

Question 12

True/False

A marketer in the process of segmenting a B2B market should begin with macro variables before assessing micro variables.

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