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    Strategic Marketing Study Set 1
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    Exam 28: Note : Customer-Oriented Market Research
  5. Question
    Which Market Analysis Method Is Able to Identify the Value
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Which Market Analysis Method Is Able to Identify the Value

Question 2

Question 2

Multiple Choice

Which market analysis method is able to identify the value that different segments place on different product attributes?


A) scanner data
B) conjoint analysis
C) panel data
D) experiments

Correct Answer:

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