Multiple Choice
Jell-O ads contain the phrase "Make some magic." All Ace Hardware store ads contain the statement "Life is an ongoing project." The American Dairy Farmers run ads that say,"Ahh,the power of cheese." These are all examples of ________.
A) jingles
B) testimonials
C) unique selling propositions
D) slogans
E) slice-of-life appeals
Correct Answer:

Verified
Correct Answer:
Verified
Q1: A television commercial for Tylenol brand pain
Q15: A _ involves moving from the safety
Q22: Which of the following is a clever
Q23: A persuasive message is designed to change
Q24: Lecture as a basic strategy relies on
Q27: When www.women.com advertises that "It's where today's
Q29: Most selling premises demand facts,proof,or explanations to
Q39: Which of the following is NOT a
Q59: The unique selling proposition is a benefit
Q95: In the new digital environment,the work previously