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    Advertising and IMC Study Set 1
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    Exam 16: Direct Response
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    What Is the First Step in the Direct-Marketing Process
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What Is the First Step in the Direct-Marketing Process

Question 116

Question 116

Multiple Choice

What is the first step in the direct-marketing process?


A) objectives and strategy
B) the offer
C) customer ordering
D) fulfillment and customer follow-up
E) relationship building

Correct Answer:

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