According to Stan Richards,three-Part Positioning Includes Identifying Which of the Following

Multiple Choice

According to Stan Richards,three-part positioning includes identifying which of the following?

A) target audience,media plan,and competitors
B) target audience,competitors,and most meaningful brand benefit
C) media plan,competitors,and most meaningful brand benefit
D) target audience,brand personality,and competitors
E) brand personality,competitors,and most meaningful brand benefit