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Dove Wanted to Do More Than Just Sell Its Beauty

Question 113

Multiple Choice

Dove wanted to do more than just sell its beauty care products.The company was on a quest to discover "real beauty" and help women be happy just the way they are.As a result,the Dove Campaign for Real Beauty was successfully launched in 2004.Dove was practicing which type of marketing?


A) mission
B) channel
C) value
D) public communication
E) social

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