Multiple Choice
Which of the following is NOT a research question assessing an ad's effectiveness in influencing consumers' cognition?
A) What did you like or dislike in the ad?
B) Did the ad engage your interest or curiosity?
C) Did you read/watch most of it? How much?
D) Do you have a need for this brand or can it fulfill a need for you?
E) What's the difference between Brand X and Y?
Correct Answer:
Verified
Correct Answer:
Verified
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