Question 1

Define the following terms
-coding frame

Accepted Answer

The answer of Define the following terms
-coding frame...

Question 2

Coding for implicit meanings like emotions,themes,and moods is a feature of

Accepted Answer

A)  coding frames. 
B)  manifest coding. 
C)  structured observation. 
D)  latent coding. 
E)  frequency coding.

Question 3

Quantitative content analysis involves ________,________,and operational definitions for abstract concepts.

Accepted Answer

A)  nonrandom sampling, reactive measures 
B)  snowball sampling, intrusive measures 
C)  random sampling, precise measurement 
D)  unstructured observation, unobtrusive measures 
E)  nonrandom sampling, coding

Question 4

Define the following terms
-fallacy of misplaced concreteness

Accepted Answer

The answer of Define the following terms
-fallacy of misplaced concreteness...

Question 5

Undergraduate student Stanley Sleuth conducted a content analysis study of the Toronto Star newspaper between 1915 and 2005.He first identified 20 000 relevant articles involving government regulation of business and systematically sampled these articles with a sampling interval of 50.He then coded each sampled article based on the subjective meaning it expressed as pro- or anti-government regulation using a 1 to 10 scale (1 = very anti-regulation,10 = very pro-regulation).In this study,Stanley used

Accepted Answer

A)  latent coding. 
B)  manifest coding. 
C)  generic coding. 
D)  intervention strategy coding. 
E)  contingency coding.

Question 6

What kind of sampling procedure would one use in quantitative content analysis research? Specify each of the main steps.

Accepted Answer

The answer of What kind of sampling procedure would one...

Question 7

Define the following terms
-structured observation

Accepted Answer

The answer of Define the following terms
-structured observation...

Question 8

An example of a problem with existing statistics can occur when a researcher defines a concept such as unemployment in one way but the available statistical information gathered by a government agency uses a different definition.What type of problem can this create?

Accepted Answer

A)  A problem of validity 
B)  A problem of misplaced concreteness 
C)  A problem of missing data 
D)  A problem of reliability 
E)  A problem of inference

Question 9

Professor Aaron Acorn counts the number of total people and the percentage who are Asian in a sample of 400 TV commercials shown during a one-month period on two Vancouver area stations.He wants to see whether the percentage of Asians in commercials equals,is greater than,or is less than the percentage of Asians in the area population.He is using

Accepted Answer

A)  latent structure measurement. 
B)  generic content coding. 
C)  manifest content coding. 
D)  corroborative coding. 
E)  latent content coding.

Question 10

Jane Jenzen is interested in how members of three different ethnic groups are portrayed in Time,Newsweek,and Maclean's magazines.She is only interested in considering feature articles containing news and stories about ethnic groups.After examining the three magazines,she finds that the average issue of each magazine contains 45 articles and that the magazines are published 52 weeks per year,yielding 23 400 articles.She decides to limit the number of articles to 156 articles per magazine-468 articles in total,or 2 percent.What is Jenzen's unit of analysis?

Accepted Answer

A)  All articles in Time, Newsweek, and Maclean's for the years 2000 to 2010 
B)  Each individual article 
C)  All 23 400 articles 
D)  468 articles 
E)  2 percent of 23 400 articles

Question 11

Define the following terms
-latent coding

Accepted Answer

The answer of Define the following terms
-latent coding...

Question 12

Which of the following features best describes why secondary data analysis is increasingly used by researchers?

Accepted Answer

A)  It permits the researcher to closely observe people in routine, everyday interactions. 
B)  It allows the researcher to ask participants questions that are specifically related to the research topic. 
C)  The researcher knows the data very well because he or she has designed the survey questions and then collected the data. 
D)  It is relatively inexpensive. 
E)  Secondary data allows the researcher to manipulate the information so that it can more accurately be applied to his or her study.

Question 13

Which of the following is an example of an unobtrusive measure?

Accepted Answer

A)  A telephone interview with voters asking them how they intend to vote 
B)  A three-week laboratory experiment to see whether students who participate in an exercise program lose more weight than those who follow a special diet 
C)  A mailed questionnaire to mayors asking whether their town has an evacuation plan in case of a nuclear power plant disaster 
D)  Research on graffiti in a high-income neighbourhood 
E)  None of the above

Question 14

Why are ethical concerns usually not a problem for nonreactive research? Nevertheless,what sorts of ethical issues should a nonreactive researcher be aware of?

Accepted Answer

The answer of Why are ethical concerns usually not a...

Question 15

When must a researcher who uses several coders measure for and disclose intercoder reliability?

Accepted Answer

A)  Always 
B)  When the researcher's sample is heterogeneous and different coders are analyzing different sources of data 
C)  When the researcher's sample is homogenious and different coders are analyzing the same or similar sources of data 
D)  When interviewer effects are present 
E)  The decision is up to the discretion of the researcher

Question 16

Explain how constructs are operationalized in quantitative content analysis.Provide an example.

Accepted Answer

The answer of Explain how constructs are operationalized in quantitative...

Question 17

Coding systems identify four characteristics of text content.Identify and briefly describe each of these characteristics.

Accepted Answer

The answer of Coding systems identify four characteristics of text...

Question 18

Define the following terms
-text

Accepted Answer

The answer of Define the following terms
-text...

Question 19

Examining wear and tear of exercise equipment in a fitness centre to determine which sorts of exercises members are most inclined to engage in is an example of which type of nonreactive measure?

Accepted Answer

A)  Accretion 
B)  Running records 
C)  External appearance 
D)  Erosion 
E)  Time duration

Question 20

What is the most common type of sampling used in content analysis?

Accepted Answer

A)  Snowball 
B)  Quota 
C)  Random 
D)  Judgmental 
E)  None, sampling does not occur

Exam 10: Nonreactive Quantitative Research and Secondary Analysis

Define the following terms -coding frame

Coding for implicit meanings like emotions,themes,and moods is a feature of

Quantitative content analysis involves ,,and operational definitions for abstract concepts.

Define the following terms -fallacy of misplaced concreteness