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Useful Information to Consumers About Themselves,other People,or Aspects of the Physical

Question 7

Multiple Choice

Useful information to consumers about themselves,other people,or aspects of the physical environment such as products,services,and stores is transmitted by:


A) utilitarian reference group influence.
B) value-expressive reference group influence.
C) family reference group influence.
D) informational reference group influence.
E) subculture.

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