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    Consumer Behavior Study Set 1
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    Exam 14: Reference Groups and Family
  5. Question
    Which of the Following Reference Groups Do Advertisers Tend to Focus
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Which of the Following Reference Groups Do Advertisers Tend to Focus

Question 6

Question 6

Multiple Choice

Which of the following reference groups do advertisers tend to focus on in advertising?


A) Aspirational
B) Primary formal
C) Informational
D) Dissociative
E) Relational

Correct Answer:

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