Briefly Describe the Decision-Making Roles That May Be Played by Family

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The Answer is Research has shown that different people in the family may take on different social roles and perform different behaviors during decision making and consumption.
Influencers provide information to other family members about a product/service.Gatekeepers control the flow of information into the family.
Deciders control the final determination of the what,when,where,and how of purchase.Buyers actually carry out the purchase decision.
Users consume/use the product/service.
Disposers get rid of a depleted product and/or discontinue the use of a service.
From the perspective of the Wheel of Consumer Analysis,each family member and his or her roles and behaviors are part of the social environment for the other family members.Thus,studying family decision making requires that marketers study the social interactions among family members and the resulting patterns of reciprocal influence.

Briefly Describe the Decision-Making Roles That May Be Played by Family

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Briefly Describe the Decision-Making Roles That May Be Played by Family

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Correct Answer:
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